You may wonder what is tourism all about? Simply put, tourism is when you travel for work or pleasure. It also covers giving services to tourists. Meaning, tourism is both the act of travelling and providing services for tourists. Do you dream of travelling to beautiful destinations? Want to spread joy by making these spaces open to the public? Help guests make unforgettable memories with our Tourism Courses.
We Offer The Following Hospitality and Tourism Courses:
Choose one of our Travel and Tourism Management courses. You will deal with business and finance principles specific to the travel and tourism industry.
Travel and Tourism Marketing Courses
For the travel and tourism industry to survive, there needs a lot of attention spent on marketing. It includes designing advertisements and promoting so that you draw your customers.
Is Tourism Important?
Tourism is one of the biggest and most important industries in the world. It is a multi-billion dollar industry. Whether it is international or local tourism, it brings in a lot of money for any country. This is because the tourism industry includes many different things. Everything from hotels, restaurants, tourist attractions, and more are included in the tourism and travel industries.
What are the Main Things That Tourism Management Involves?
Tourism Management focuses on three main areas. These are management principles, tourism-related topics, and general business administration. Business administration includes things like marketing, human resources, and marketing. Tourism is a growing industry. This means that there are more and more opportunities for businesses and more jobs in the field than before.
The three main business areas that tourism involves are:
It’s a simple fact that whenever people travel, they will need a place to stay. This is why you will see more and more guesthouses, hotels, and other accommodation options, such as camping grounds, appearing all over.
Apart from a place to stay, people need to be able to get to different places. Whether this is getting from the airport to their accommodations, or getting from their hotel to the tourist attractions, people need transport.
It’s not enough that the different tourist locations or attractions exist. Someone needs to advertise them, they need to be maintained and kept in good condition, and protected. Attractions can be anything from theme parks, places of historical or cultural interest, or natural resources such as table mountain or the Kruger National Park.
What is the Difference Between Tourism and Travel?
It might sound strange but tourism and travel are two different things. Tourism is the act of visiting a place and spending money in that area. The place you are visiting gets money to help them build and maintain their local infrastructure. It also means that the local government gets money to take care of the people in the community.
Travel refers to the actual act of going to a place and the companies that will be involved in getting the people there. This includes things like travel agents, airlines, and bus services.
Are there different types of tourism?
Yes, there are. There are so many types of tourism that it would take ages to list them all but to mention a few:
- Adventure Tourism
- History and Cultural Tourism
- Culinary Tourism
- Architectural Tourism
- Spiritual/Religious Tourism
- Business Tourism
There are many more kinds of tourism. This is because there is a kind of tourism for just about every kind of interest or reason. This is why tourism is generally divided into mass tourism and niche tourism.
The Difference Between Mass Tourism and Niche Tourism
Mass tourism deals with large numbers of people going to a specific place in an organised way. As an example, going to see the Eiffel Tower, or the Tower of London is an example of Mass Tourism. Many people go there and there is an organised way to do it. This could be in the form of guided tours or even just exhibits and displays that guide you through your visit.
Mass tourism is also very seasonal. This means that tourists will come at a specific time of year for a specific reason. They might all go to a ski resort in winter for the snow or to the beaches in summer.
Niche tourism usually has fewer people but it is focused on a specific interest. Doing something like shark cage diving, or going to a nature reserve are examples of Niche Tourism. Some forms of Niche tourism are also seasonal but most forms of Niche Tourism is not seasonal. This is because most kinds of Niche Tourism can be done at any time of year. Examples this are:
- Gastronomy tourism,
- Photographic tourism,
- Spa tourism,
- Youth tourism, and
- Adventure tourism.
Ecotourism is when you travel to experience the natural beauty of a country or area. Travelling to a place like the Addo Elephant Park or the Kruger National Park is considered Ecotourism
This is also called Food Tourism. Food tourism is when people travel to try foods from different places, or speciality foods. Doing something like going on a wine tour would be considered food tourism.
Just as the name suggests, this is when you travel to take photos. Many safaris and game drives would fall under this category as well as under ecotourism.
Everyone likes to be pampered and taken care of. Travelling to a spa like the Stellenbosch Hydro is becoming an increasingly popular form of tourism. For example, people travel from all over the world to visit places like hot springs in Japan.
This is when people between the ages of 15 and 30 travel for short periods of time. We often hear of people who went backpacking overseas for a few months. This is an example of Youth Tourism.
Adventure Tourism is for the adrenaline junkies out there. This is going to do things like bungee jumping or rock climbing. Adventure tourism is a very popular part of the tourism industry in South Africa.
Tourism in South Africa
Tourism is one of the biggest and fastest growing industries in South Africa. This is partly because of our unique and diverse country. South Africa caters to almost every kind of tourism you can imagine. From our natural beauty and animal diversity to our cultural history, South Africa has something for everyone.
This has led to South Africa being one of the top tourist countries in Africa. In 2017 the United Nations World Tourism Organisation (UNTWO) listed South Africa as the second best tourist country in Africa, right after Morocco.
Kinds of Tourism in South Africa
There are so many different kinds of tourism in South Africa, however, the six biggest forms of tourism in South Africa are:
- Business tourism
- Cultural tourism
- Adventure tourism
- Sports tourism
Tourism and the South African Economy
The popularity of South Africa as a tourist destination means that tourism has a huge influence on the economy. When compared with 184 other countries, South Africa is said to have the biggest tourism economy. In 2018 alone, tourism in South Africa created 1.5 million jobs and brought R425.8 billion into the economy.
This makes tourism a very important part of the South African economy. It also means that there are constantly new opportunities to get involved in this exciting industry. However, as with everything else in life, there are advantages and disadvantages to tourism.
The Advantages and Disadvantages of Tourism in South Africa
As mentioned before, one of the biggest advantages of tourism in South Africa is the economic boost that it gives the country. The jobs created also help a great deal especially considering South Africa’s high unemployment figures.
Another advantage is that because it is a growing industry, there are always opportunities for people to start a business as well. Whether it is opening a tourism agency, a guest house, or becoming a tour operator, there are plenty of opportunities for new businesses. This, in turn, increases the number of jobs created.
However, the disadvantages are always present too. Eco-tourism is one of the biggest parts of South African tourism. Thousands of people visit our nature reserves and other natural sites every year. The problem with this is that it can not only damage our environment but it could also negatively affect the animals and plant life.
Working in Tourism
Considering the growth and economic influence of tourism, it is easy to understand why so many people want to work in the industry. Unfortunately, not many people know what that would actually mean.
What are the Benefits of working in the Tourism Industry?
There are many benefits to working in the tourism industry but probably the eight biggest benefits are the pay, the people, the variety, your schedule, the perks, the skills, the opportunities, and the stability.
In general, jobs in the tourism industry pay well. This is because you often deal with foreign who spend foreign currency, and also because the jobs you do can be very specialised. It is also quite easy to advance your career which would also help you to earn more.
Every day you will get to meet new people. You will meet interesting people from all over the world and you will get to interact with them and maybe even learn from them.
No two days will ever be the same. You might be a tour guide who takes people to the same place every day, but every time you do you will have a different group of people. This leads to different interactions and different questions which will keep things fresh and interesting for you too.
Your work schedule might be a lot more flexible. You might get to work shifts at a hotel, or only take people on a tour at certain times of the day. All of this means that you will never have a boring nine-to-five job.
Many jobs in the tourism industry don’t only pay well but they offer great perks too. These might come in the form of bonuses, or special deals. Some also offer great healthcare options too.
The varied skills that you will learn by studying tourism or working in the industry are not only useful in the industry. Many of the skills are useful on a personal level but even more importantly, they can easily be transferred into other careers. Unlike many other fields, the skills you use in tourism can be used in many other careers too. This means that you could easily move into another career if you wanted to.
As we’ve already mentioned, there are many opportunities for businesses because of the size and growth of the industry in South Africa.
People will always need places to stay, food to eat, and transport. This means that no matter what happens, there will always be jobs in the hospitality and tourism industries.
What are the Disadvantages of Working in Tourism?
While the advantages far outweigh them, there are disadvantages to working in the tourism industry. One of the biggest disadvantages is that you will most probably have to work on weekends and even at night. This can mean that the hours can become very long.
Another disadvantage is that because certain types of tourism are seasonal, there are times of the year when there won’t be as much work or business. There will always be business, however. Just because it is off-peak season doesn’t mean you won’t have clients or guests. You might simply have fewer.
What Skills do I Need?
There are a great many skills that can be used when it comes to tourism. Among the skills you will need are great communication skills, management skills, good admin skills, and even first aid skills. These skills are all transferrable skills. This means that they can be used in other jobs easily.
Of the most important skills, however, are the management and the office administration skills. This is because you will need to be able to manage many different things. From transport and accommodation to finances you will need to make sure everything runs smoothly. There is also a lot of paperwork that needs to be done. You will need to make bookings, get permits and licenses and more.
What Tourism Careers are Available?
The tourism industry is one of the most important in the world. It’s fast growing and comes with a range of jobs that are in demand. Take a look at some of the popular jobs listed below.
Are you a people’s person who’s passionate about the travel and tourism industry? Become a Travel Agent and help people plan the vacation of their dreams.
Turn your passion for tourism into a career. Become a Tourism Manager! Get the chance to work with visitors from different countries and learn about new cultures.
Do you love memorising fun travel facts and working with tourists? Why not become a Tour Guide? Give tours to groups of visitors or locals, and provide them with fun, informative sessions.
Want to provide fun and exciting activities for travellers? Become a Travel Consultant and help others plan an adventure or dream holiday.
Can I Work Overseas?
Yes, you can. There are many opportunities that can help you to work overseas. This includes things like working on cruise ships. Working in the tourism industry you will get to do with many different kinds of people and you never know what opportunities they might help you find.
What Other Types of Careers Could I go Into?
As mentioned, you could even become an Events Manager. However, with your management and admin skills, you could even move into something office based. Of course, there are also many careers in the hospitality industry that you can look into as well.
An example of a hospitality career is becoming a Sommelier but there are many jobs in the hospitality industry. For example, you could become a hotel manager. Hotel managers oversee the day-to-day running of a hotel. This includes doing things like arranging for maintenance, scheduling and managing staff, training new staff, dealing with customer complaints, and even working with the hotel budget.
Other careers you could look into include:
- Food Caterer
- Beverage Caterer
- Guesthouse Manager
As you can see the careers are so wide and varied that possibilities are endless.
Can I Study Tourism Without Matric?
While there are many courses that you can study, many of them do require you to have matric. However, don’t let that scare you. There are also many courses out there that you can study without matric. Skills Academy, for example, has nine different courses that can help you get into the tourism and hospitality industries.
Skills Academy’s Tourism Courses
At Skills Academy we offer courses on Tourism Management, Tourism Marketing, and Guesthouse Management. These courses will give you great skills which will help you to get your dream job in tourism or hospitality. Each of our courses is broken down into three separate certificates. Each course consists of a Short Course Certificate, a Proficiency Certificate, and a Comprehensive Certificate. The entry requirements for these courses are simple:
- You must be at least 16 years old.
- You must have Grade 10.
- You must be able to read and write in English.
The first of the Tourism Management courses is the four month Short Course Certificate in Tourism Management. In this course, you will study two subjects namely Introduction to Business English and Tourism Management (TM-101).
These subjects will teach you all the basic skills you need. In Tourism Management (TM-101) you will learn about topics such as the History of Tourism, Managing Tourist Attractions, and Managing Accommodation for Tourists. You will also learn about the Geography of Tourism, the Government and tourism, and Managing Transport for Tourists.
The Proficiency Certificate in Tourism Management is an eight-month course that covers everything in the Short Course Certificate and then some. You will also study First Aid and Customer Satisfaction.
You will learn all the important information when it comes to first aid so that you will know what to do to keep your customers safe. In Customer Satisfaction, you will learn everything you need to know to keep your customers happy. This covers topics like Dealing With Difficult People, Understanding your Customers, and Problem Solving.
The most advanced course that we have is the Comprehensive Certificate in Tourism Management. This is a 12-month course that covers six different subjects. Apart from the four subjects that are covered in the previous courses, this course also includes Tourism Management (TM-102) and Office Management.
Tourism Management (TM-102) expands on the skills you learn in Tourism Management (TM-101). Some of the new skills you’ll learn are Managing Tourism Businesses, Managing Finances for Tourism, and Managing Humans in Tourism.
Office management will cover skills like Promoting Diversity, Managing Office Expense Accounts, Improving Productivity, and Your Roles and Responsibilities in the Office. These skills will help you keep your business running smoothly.
Tourism Marketing is a branch of marketing that focuses on marketing tourism and various tourist attractions and activities.
Our four-month Short Course Certificate in Tourism Marketing is a two-subject course. You will study Introduction to Business English and Tourism Marketing (TM-101).
Tourism Marketing (TM-101) covers topics like Marketing principles, Characteristics of tourism marketing principles, The tourism marketing environment, and Tourism marketing planning. You will also learn about Tourism marketing research, Segmentation, targeting and positioning principles, Consumer behaviour in tourism, and Organisational behaviour in tourism principles.
Our mid-level course is the eight-month Proficiency Certificate in Tourism Marketing. This course adds on First Aid and Customer Satisfaction. These skills are as important to a tourism marketer as they are to a tourism manager.
The final Tourism Marketing course is the Comprehensive Certificate in Tourism Marketing. This is a 12-month course that covers six subjects. It covers all four subjects that are in the other courses and also includes Office Management and Tourism Marketing (TM-102).
In Tourism Marketing (TM-102) you will build on what you learned in Tourism Marketing (TM-101). You will learn about Product-offering strategies, Pricing strategies, Distribution strategies, and Marketing communication and advertising strategies. The other topics you will cover are Sales promotion and personal selling strategies, eMarketing and direct marketing strategies, Marketing collateral, PR, and sponsorship strategies, and Physical evidence, people, and process strategies
Take the tourism industry by storm!
If you think any of these courses are the course for you, get in touch.
- Fill out the form on this page and one of our consultants will get back to you back.
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- Or chat to us on Whatsapp at 0823 188 892
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Last Updated: February 13, 2020