Tourism Marketing: Comprehensive Course

The more skills you have, the better you will be able to make your business grow. This will help you to stand out from the crowd and beat the competition.

Course Summary

Award type:
Comprehensive Certificate
Accredited by:
Not Applicable
12 Months
Entrance Requirement:


In this subject you will learn about communicating within a professional business environment. You will learn about non-verbal communication such as body language, you will also learn how to communicate with business writing skills, reading skills and speaking skills

Tourism Marketing 101 aims to give you an understanding on tourism marketing, tourism marketing planning, customer behaviour in tourism and tourism marketing research. 

In first-aid concepts you will get a basic understanding for first-aid. You will also learn about CPR, medical, environmental and injury specific emergencies and you will have one day of practical learning. 

In this subject you will go through three key factors (clearing the barriers, building the foundation and using the tools) of marketing tourism, each will have their own set of topics that will give you the necessary skills to be a professional in this industry. These skills include how to deal with difficult people, understanding your customers and cooperation techniques.


In this subject you will learn about pricing strategies, product-offering strategies and distribution strategies. You will also get an understanding for sales promotion and personal selling strategies.

Here you will learn how to become an effective planner, set goals and manage your time. You will also learn about setting office guidelines and procedures.