How Blogging can Boost Your Career Prospects

Want to know how blogging can boost your career prospects? We’ve got you covered. Here’s how sharing your thoughts can open the doors of opportunity for you.

Wondering how blogging can boost your career prospects? Well we’re glad you asked! Blogging is a great way to gain a competitive edge on the job market. It will help take your career to the next level.

Guy sitting at table working on his laptop. How Blogging can Boost Your Career Prospects

How Blogging can Boost Your Career Prospects

There are many reasons why people start blogging. Some want outlets for their feelings, some want to educate, while others are looking to build a community. If you enjoy writing, starting a blog using a platform such as WordPress can even help you get a job! Here’s how blogging can boost your career prospects. 

  • Boosts your professional brand
  • Looks great on your CV
  • Expands your network
  • Builds credibility for your business
  • Gives you a digital footprint
  • Helps build your skills

Boosts Your Professional Brand

The job market is very competitive. So climbing the corporate ladder will not be easy. If you want that promotion, you’ll have to work extra hard for it. Starting a blog about the field you work in is a great place to start. It proves that you have the right expertise to get the job done. This is especially true for those wanting to work in marketing. Potential employers love to see your brand management skills as well as a passion for the industry.  

Looks Great on Your CV

You should always aim to have a CV that stands out. Adding a link to your blog could help with this. Blogging shows recruiters that you’re up-to-date on all the latest news, trends and knowledge in the industry. It also demonstrates that you’re committed to moving towards a more modern, online-based workforce. 

Expands Your Network

Networking is very important because it can help you make valuable career connections. The pandemic has made this very difficult to do in-person, so a blog is a great way to meet lifelong friends in your industry. If you create a blog about a niche part of your career, you might attract like-minded people. Make sure your blog includes your social media handles and email addresses so they can reach you.

Notebook in front of laptop. How Blogging can Boost Your Career Prospects

Builds Credibility for Your Business

Are you a small business owner? A blog could help put your humble business on the map. Most people are hesitant to buy from brands they don’t know. So by writing about your products, services and experiences as an entrepreneur, you’ll add a much needed human aspect to your company. Using the correct keywords will also make your business more noticeable and drive traffic to your website. 

Gives You a Digital Footprint

Many recruiters do a Google search on people who apply for their posts. When they do this, you want them to find professional content that proves you are committed to your career. Are you a make-up artist? Well then a great way to get noticed is to blog about beauty looks at popular events. Perhaps you could write about all your favorite make-up looks at this year’s Grammy awards. 

Helps Build Your Skills

Having a blog goes far beyond basic computer skills and employers know that. You could improve your writing, learn all about Google Analytics, SEO techniques and become social media savvy. In short, running a blog can give your digital skills a major upgrade. If you’re job hunting, a blog is also a great way to fill your time and gives you something new to add to your CV.  

A Word to the Wise

Be careful what you say on your blog. Some of your bold online opinions could get you fired from your job, or not even hired at all! Remember not to get too personal. Stick to relevant topics about your career.

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Last Updated: June 2, 2022

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ABOUT THE AUTHOR:

Tamsyn Gallie
Tamsyn Gallie
Tamsyn Gallie is a Junior Content Writer at Skills Academy. Her aim is to create content that is well-researched, educational and engaging. In her spare time, she enjoys writing, baking and anything that allows her to be creative. She is passionate about lifelong learning and believes it’s never too late to learn something new.