Brand Manager

Do you ever think about how would your life be if you weren’t…you? If your name was different? Identity and personality are as important in business as it is to you as a person.

Job Responsibilities

Setting up style guides and brand guidelines

Finding ways to create a strong brand image that will gain customer’s loyalty

Product development including planning, pricing and new product launches

Manage the advertising budget and promotions

Analyse how customers are responding to the product

What to Study

Marketing Management Certificate Course

Marketing management focus on the application of marketing techniques and focuses on managing the marketing resources of an organisation such as campaigns within the departments.

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Marketing Management Short Course

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.

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N4 Marketing Management Course

Start your Marketing Career with out N4 Markereting Management Course and be well on your way to a Diploma in Marketing Management. Start today!

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What Exactly is a Brand Manager? 

Have you ever wondered how a certain company gets so popular and sought after? Well, all that is thanks to branding. Brand Managers are responsible for the overall brand identity. As a Brand Manager, you also overlook the marketing department.

Your major role is coming up with strategies to help the company grow and standout. You have to make sure that the product aligns with the brand. That it has the voice of the brand, tells the story and evokes a certain feeling to consumers. You basically ensure that the product will be accepted by the people and desired.

What Exactly is a Brand Manager? 

Have you ever wondered how a certain company gets so popular and sought after? Well, all that is thanks to branding. Brand Managers are responsible for the overall brand identity. As a Brand Manager, you also overlook the marketing department.

Your major role is coming up with strategies to help the company grow and standout. You have to make sure that the product aligns with the brand. That it has the voice of the brand, tells the story and evokes a certain feeling to consumers. You basically ensure that the product will be accepted by the people and desired.

Become a skilled Brand Manager with our Marketing Courses.

Salaries and Other Benefits of Being a Brand Manager

How much you earn as a Brand Manager depends on where you work, how big is the team you manage and sometimes, where you are located. In any case, Brand Managers have a high earning potential.

On average, Brand Managers make an average salary of R 29 927 per month. On top of this, Brand Managers enjoy other perks such as travelling and discounts. You also get to have transferable skills that you can use in any department.

Moreover, in this era of social media and digital marketing, as a Brand Manager you will never have to worry about boredom. Or not having a job someday because you will have the skills to create just about any brand.

Roles of a Brand Managers

A Brand Manager’s main goal is to make sure that the product sold leaves an impression on their customers. That it creates a lasting, positive image. A Brand Manager has various duties but here are some of the key duties:

  • Brand Strategizing – Setting up style guides and brand guidelines.
  • Finding ways to create a strong brand image that will gain customer’s loyalty.
  • Product development including pricing and new product launches
  • Manage the advertising budget and promotions
  • Analyse how customers are responding to the product.

Skills You Need to be a Brand Manager

Matching your skills to the right role is important because it makes your job easier. Below are some of the skills you need to have to be a successful Brand Manager.

  • Being analytical. This helps in identifying areas to improve on the brand and to also identify current trends in the market.
  • Attention to detail. This will come naturally to you the better you understand your brand. You will be able to notice the slightest potential troubles that may harm the brand.
  • Creativity. Innovative and original ideas are a must in this position. You need to be able to come up with enticing new ideas that will grab your customer’s attention. And even bring in new customers.
  • Ability to communicate. This goes without saying. After all, your entire career revolves around sending a message that sticks and makes a positive.

Our Marketing Courses are sure to boost your career as a Brand Manager.

Is Being a Brand Manager a Right Career for you?

A career in Branding Management is one of the most rewarding careers you could possibly have. Both financially and in your personal development. It allows you to get a taste of every type of corporation. You could work with really famous and interesting people, helping create or solidify their image. And with today’s digital world, all of this will be at the tips of your fingers.

So I guess the question you should be asking yourself is, “ Do I want a job or do I want a career?” Keep in mind that a job is dependent on your employer and a career is your legacy.

Want to Get Started Right Away? Contact us Now!

Take the first steps of being a renowned Brand Manager and contact us today. We are always ready to help you make your dreams come true.

  1. Fill in the form and we will get back to you.
  2. Call us for free 0800 39 00 27
  3. Chat to us on Whatsapp: 082 318 8892


Author: Ncebakazi Stoto

Last Updated: May 7, 2020

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