How to Start a Business as a Freelance Makeup Artist

One of the best parts about this career is that it provides an opportunity to be your own boss right from the start! But you might be a bit overwhelmed by what that entails. Don’t panic, we’ll show you how to start a business as a freelance makeup artist. We know you’re ready to go the distance.

• Get a makeup certification!
• Choose your specialty
• Gather your supplies
• Learn good business practices
• Get registered
• Determine your price range
• Put together a portfolio and website
• Advertise
• Network
• Business setup

Get a Makeup Certification!

Natural talent always speaks for itself. But your clients want to see how credible you are. The best way to do this is to study a make-up application course. A qualification will also help you stand out from the crowd of other freelancers. 

Choose Your Specialty

From film, to bridal and graduation looks, there are many different fields within this industry. Choosing your specialty will help you do better research to find the clients you want. To be successful, you also have to stay up-to-date with the latest makeup trends in your chosen field.  

Gather Your Supplies

We all know that cosmetic products are not cheap. So as soon as you decide this is the path you want to take, you should slowly start gathering supplies as your finances allow. Buy from good, reputable brands. You don’t want your products harming the client’s skin.

Learn Good Business Practices

Managing a business doesn’t always come naturally. You should do research on what it takes to keep a business running. Take special note of things such as startup costs, business proposals and registering for tax. 

Get Registered

Luckily, the process of registering a small business in South Africa can all take place online. You should also think about what you want to name your business and if you’ll be hiring people to work with you or not. 

Determine Your Price Range 

This is one of the categories that can make or break your business. When setting your prices, it’s important to be fair. Keep in mind your experience, as well as the quality of the makeup products you’ll be using.

Put Together a Portfolio and Website

In the beginning, your portfolio probably won’t be packed to the brim with clients you’ve worked for. But you can ask willing friends and family members to be your models so you can showcase your skills. Take pictures and add them to your portfolio, blog or website. 

Advertise

The best way to build your client base is to advertise. So brush up on your marketing skills and people will come flocking for your services! The best platforms to show off your makeup abilities include Youtube, TikTok and of course, Instagram. Using social media won’t cost a thing. 

Network

Now’s the time to polish your networking abilities. It’s important to make friends in the industry, even with your competitors. Get to know as many other freelance makeup artists as you can. You should also meet photographers and hair stylists who can recommend you in their circles.  

Business Setup

You should decide if you’ll be working from home or if you’ll be travelling to where your clients are located. Both options come with their own separate costs. It’s best to take some time to carefully think about it and start planning ahead.