Retail Management Comprehensive Course Breakdown

This Retail Management Comprehensive Course will improve your skills and further your education all in one.

What you need to know

Subject Outcomes

Would you like to know what you will be doing during your course? Below is a subject outline that will give you some insight into what courses you will be doing. 

Subject Description
Creating Customer loyalty
  • This subject explores the strategies and principles behind building long-term customer relationships in a competitive market.
  • Students learn how to identify customer needs, exceed expectations, and implement loyalty programmes that drive retention.
  • Emphasis is placed on customer experience, brand trust, and the use of data to personalise interactions.
  • By the end of the course, students can design loyalty strategies that enhance customer satisfaction and support sustainable business growth.
Personnel Management : Basic
  • This subject provides a foundational understanding of human resource management principles.
  • It includes recruitment and selection, performance appraisal systems, employee motivation, and workplace diversity.
  • The course prepares students to handle personnel functions effectively and align them with organizational goals, ensuring a productive and harmonious work environment.
Entrepreneurship
  • This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
  •  It covers business plan creation, financial management, marketing strategies, and operational planning.
  • Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
  • Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
Sales Management
  • This advanced course equips students with the knowledge and skills to manage sales teams and drive revenue growth.
  • Key topics include sales planning, customer relationship management (CRM),performance monitoring, and negotiation techniques.
  • Emphasis is placed on developing leadership abilities and strategic decision-making to achieve sales targets and foster long-term customer loyalty.
  • Students will also learn to adapt to market changes and lead high-performing sales teams effectively.
Public Relations
  • This subject focuses on the principles and strategies of public relations in a corporate environment.
  • Students learn media relations, corporate branding, stakeholder engagement, and crisis communication.
  • Emphasis is placed on strategic communication, reputation management, social media, and ethical public relations practices.
  • By the end of the course, students can confidently develop PR strategies, manage brand reputation, and engage effectively with stakeholders.
Quality Assurance Management:
  • This subject introduces students to the foundational principles and practices of managing quality within an organisation.
  • It explores the historical development of quality thinking, influential theories by Deming and others, and the shift from inspection-based control to holistic management systems.
  •  Students will examine key frameworks such as ISO 9000 and self-assessment models, focusing on process control, strategic alignment, and customer satisfaction.
  • The course highlights the role of leadership, ethics, and teamwork in fostering a culture of continuous improvement and organisational  excellence.
  • Practical tools such as Statistical Process Control (SPC) and Quality Function Deployment (QFD) are integrated through case studies and exercises to provide a hands-on learning experience.

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