Retail Management Comprehensive Course Breakdown

Retail Management Comprehensive Course Breakdown

This Retail Management Comprehensive Course will improve your skills and further your education all in one.
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What you need to know

Entrance Requirements

You don’t have to worry about having a matric certificate. All subjects being taught in English, therefore all you will need is to be able to read and write in English.

Accreditation

This course is a provider programme which means that you won’t receive a certificate from an accredited body, however you will get an award issued to you by Skills Academy.

Assessment Structure

In this course you won’t have any exams. You will only have a Portfolio Of Evidence (POE). Your POE will be made up of two or more assignments and subject tests. To pass this course you will need to achieve a minimum of 50% on all your assessments.

Subject Outcomes

Would you like to know what you will be doing during your course? Below is a subject outline that will give you some insight into what courses you will be doing. 

Subject Description
Creating Customer loyalty
  • Develop skills to build successful customer relationships, including strategies for handling difficult customers and preventing burnout within teams.
  • Understand the foundation of customer satisfaction, including identifying customer needs, setting service standards, and managing expectations.
  • Master problem-solving techniques to address customer complaints, uncover hidden expectations, and take effective action.
  • Apply feedback tools and motivational strategies to improve customer service using both customer and employee feedback.
  • Enhance customer engagement through loyalty programs, communication strategies, technology integration (e.g., CRM systems), and data-driven decision-making.
  • Lead customer service teams by applying principles of leadership, making informed decisions, and measuring effectiveness in customer satisfaction initiatives.
Personnel Management : Basic
  • Understand the foundational concepts, roles, and functions of personnel management in organizations.
  • Analyze the historical development and modern trends in personnel management practices.
  • Demonstrate the ability to develop and implement strategic HR planning to meet organizational goals.
  • Apply principles of job design to create roles that enhance employee performance and satisfaction.
Entrepreneurship
  • Understand the fundamentals of entrepreneurship and intrapreneurship.
  •  Identify the qualities and resources needed for successful entrepreneurs.
  • Develop creative ideas to transform them into business opportunities.
  • Conduct market feasibility studies, including market research and SWOT analysis.
  • Evaluate competitive advantage and target market positioning.
  • Learn financial feasibility concepts: start-up costs, break-even analysis, and sales forecasting.
  • Create a comprehensive business plan covering company description, marketing, and management.
  • Develop pricing strategies, promotional plans, and distribution methods.
  • Understand personnel roles, staffing needs, and operational planning.
  • Identify funding sources, financial management strategies, and long-term business sustainability.
Sales Management
  • Understand the fundamental concepts and importance of sales management in business success.
  • Identify the key objectives of sales management, such as optimizing processes, ensuring customer satisfaction, and achieving profitability.
  • Explore recruitment, selection, training, performance evaluation, and motivation within sales teams.
  • Develop strategic sales plans, including sales forecasting, budgeting, and quota setting.
  • Apply personal selling techniques to enhance customer engagement and drive sales.
  • Utilize CRM systems to manage customer data and improve sales performance.
  • Design and manage sales territories and quotas to maximize efficiency and market coverage.
  • Implement effective sales techniques, including direct marketing, telemarketing, and technology-driven sales approaches.
  • Analyze negotiation skills, customer decision-making processes, and key account management.
  • Explore global market entry strategies, cross-cultural sales approaches, and regulatory considerations.
  • Apply ethical and professional sales practices to ensure integrity and compliance in all interactions.
  • Utilize market analysis tools to assess sales potential, demand forecasting, and competitive positioning.
Public Relations
  • Understand the fundamentals of public relations.
  • Develop Skills as a Public Relations Practitioner.
  • Apply the Public Relations Process.
  • Enhance Internal Communication.
  • Master Social Skills and Business Protocol.
  • Manage Media Relations Effectively.
  • Build Strong Business and Interpersonal Relations.
  • Understand Corporate Culture and Identity.
Quality Assurance Management:
  • Define and understand the concept and principles of quality management.
  • Recognize historical developments and key theorists in quality management.
  • Identify the flaws in traditional management approaches and the benefits of quality management.
  • Understand Deming’s 14 Points, Deadly Diseases, and System of Profound Knowledge.
  • Explain the importance of standards like ISO 9000 and models like EFQM and Baldrige.
  • Distinguish between internal and external customers and gather customer requirements.
  • Apply leadership principles to drive a culture of quality improvement.
  • Align strategic objectives with operational execution using Hoshin Kanri.
  • Build effective supplier partnerships and manage organizational resources for quality.
  • Empower individuals, foster teamwork, and manage human resources for continuous quality improvement.
  • Apply ethical models and understand the role of corporate social responsibility.
  • Implement change management processes and foster organizational learning for process improvement.
  • Measure and manage service quality and address service delivery gaps.
  • Execute quality management implementation strategies focusing on critical success factors.

Study Upgrade

Upgrade your studies by doing our accredited management courses, today. Once you have completed your practical training, you will get your national Diploma.