Marketing Management Short Course

Marketing Management Short Course

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.

Course Summary

Award type:
Short Course Certificate
Accredited by:
Not Applicable
Duration:
4 Months
Entrance Requirement:
None

Subjects

  • This subject focuses on advanced communication skills required in a business environment.
  • Students learn effective report writing, presentation techniques, conflict resolution, and team communication.
  • Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms.
  • By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness.
  • This foundational course introduces students to the core principles of marketing, focusing on customer behaviour, market research, and developing effective marketing strategies.
  • Students will explore topics such as the marketing mix, branding, and promotional techniques.
  • By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation’s marketing efforts.