Course Summary
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Subjects
● This subject focuses on advanced communication skills required in a businessenvironment.
● Students learn effective report writing, presentation techniques, conflict resolution, andteam communication.
● Emphasis is placed on strategic communication, intercultural sensitivity, and digitalcommunication platforms.
● By the end of the course, students can confidently manage workplace communicationand develop strategies to improve organizational effectiveness
● This foundational course introduces students to the core principles of marketing, focusingon customer behaviour, market research, and developing effective marketing strategies.
● Students will explore topics such as the marketing mix, branding, and promotionaltechniques.
● By the end of the course, learners will have the skills to craft and implement basicmarketing plans, analyse market trends, and contribute to an organisation’s marketingefforts.