Marketing Management Short Course

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.

Course Summary

Award type:
Short Course Certificate
Accredited by:
Not Applicable
4 Months
Entrance Requirement:


This subject will go through business writing techniques. Along with business writing you will also be introduced to speaking, listening and reading skills.


  • Introduction to communication
  • Non-verbal communication
  • Business writing
  • Speaking, listening and reading skills
  • Meetings
  • Presentations
  • Work readiness

In this subject you will learn the basics of communication-related to subjects such as leadership and motivation, technology in the workplace, context, stress, innovation, change, power politics, and diversity.

Here you will learn about applying direct marketing, different marketing campaigns and also direct response advertising.