Marketing Management Certificate Course

Marketing Management Certificate Course

Marketing management focus on the application of marketing techniques and focuses on managing the marketing resources of an organisation such as campaigns within the departments.

Course Summary

Award type:
Proficiency Certificate
Accredited by:
Not Applicable
Duration:
8 Months
Entrance Requirement:
None

Subjects

  • This subject focuses on advanced communication skills required in a business environment.
  • Students learn effective report writing, presentation techniques, conflict resolution, and team communication.
  • Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms.
  • By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness.
  • This foundational course introduces students to the core principles of marketing, focusing on customer behaviour, market research, and developing effective marketing strategies.
  • Students will explore topics such as the marketing mix, branding, and promotional techniques.
  • By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation’s marketing efforts.
  • This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
  • It covers business plan creation, financial management, marketing strategies, and operational planning.
  • Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
  • Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
  • This foundational course introduces students to the core principles of marketing, focusing on customer behaviour, market research, and developing effective marketing strategies.
  • Students will explore topics such as the marketing mix, branding, and promotional techniques.
  • By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation’s marketing efforts.