Marketing Management Certificate Course

Marketing management focus on the application of marketing techniques and focuses on managing the marketing resources of an organisation such as campaigns within the departments.

Course Summary

Award type:
Proficiency Certificate
Accredited by:
Not Applicable
8 Months
Entrance Requirement:


This subject will go through business writing techniques. Along with business writing you will also be introduced to speaking, listening  and reading skills. 


  • Introduction to communication
  • Non-verbal communication
  • Business writing
  • Speaking, listening and reading skills
  • Meetings
  • Presentations
  • Work readiness

In this subject you will learn the basics of communication-related to subjects such as leadership and motivation, technology in the workplace, context, stress, innovation, change, power politics, and diversity.

Here you will learn about applying direct marketing, different marketing campaigns and also direct response advertising.

Teaches you the stages of conducting a needs analysis from surveillance, investigation, and analysis to the final report.

Teaches you how to define, assess, manage and control risks within the marketing of a business.