Whether you’re freshly out of matric and looking at potential careers, or hoping to switch careers, you may have heard the term digital marketing. But what is digital marketing? This marketing strategy is what many companies are choosing instead of traditional marketing strategies.
What is Digital Marketing?
Digital marketing refers to a branch of marketing that focuses on delivering marketing messages through digital channels. Businesses can reach their target audience to promote their services and products by targeting them online. There are many different strategies that can be used as part of digital marketing campaigns.
Digital Marketing Strategies include:
- Pay Per Click (PPC)
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Email Marketing
- Content Marketing
Why is Digital Marketing Important?
More and more people are getting access to the internet, which is great for businesses. This means that companies can now build, control and maintain relationships with their customers. Here are the reasons why digital marketing is important:
- It gives companies a chance to build trust
- Serves as an opportunity to engage with customers
- Gives an insight on customer behaviour
- Chance to learn what customers want
- Opportunity to generate leads
Reasons to get a Career in Digital Marketing
The marketing industry is such an exciting industry to work in. Why? Because new opportunities and new job titles are always on the rise. The roles will challenge you to push beyond your creative best and earn a respectable salary. Here are some of the reasons you should work in digital marketing:
- Allows you to be creative
- Skills are in-demand
- Digital marketing industry is growing
Careers in Digital Marketing
There are many roles and career opportunities in digital marketing. It can be difficult to decide which field you would like to work in. Here are a few job titles you could hold and the monthly estimated salary. All salary information is as reported on Indeed.
What Qualifications do I Need for a Career in Digital Marketing?
Digital Marketing is one of those forgiving industries where it is okay to get started without a degree. On rare occasions, people get hired with as little as matric. But because this is a competitive industry,you will need some kind of qualification to stand out.
Marketing Certificate or Diploma
A good starting point will be to get a general marketing national certificate or diploma. You will learn the basics to gain access to the industry. Not only does a general marketing qualification give you industry knowledge, but you will also gain transferable skills.
Other Certifications
While a general marketing qualification is a good starting point, there are a few things to remember. Digital marketing is a growing industry, which means that you will have to constantly update your skills. There are many different short certificate courses or workshops you can complete that are targeted towards a specific role.
Go Digital
Practice social media distancing and explore your options in the world of digital marketing. But first, enrol yourself into a course to help you get there. Have a look at our marketing courses. Speak to a course expert to enrol today.
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