What is Digital Marketing?

What is Digital Marketing? You may have come across this term when you researched careers in marketing or a course you would like to enrol for.

Whether you’re freshly out of matric and looking at potential careers, or hoping to switch careers, you may have heard the term digital marketing. But what is digital marketing? This marketing strategy is what many companies are choosing instead of traditional marketing strategies. 

What is Digital Marketing?

Digital marketing refers to a branch of marketing that focuses on delivering marketing messages through digital channels. Businesses can reach their target audience to promote their services and products by targeting them online. There are many different strategies that can be used as part of digital marketing campaigns. 

Digital Marketing Strategies include:

  • Pay Per Click (PPC)
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Content Marketing
Laptop on the surface of a work desk. What is Digital Marketing? find out here

Why is Digital Marketing Important?

More and more people are getting access to the internet, which is great for businesses. This means that companies can now build, control and maintain relationships with their customers. Here are the reasons why digital marketing is important:

  • It gives companies a chance to build trust
  • Serves as an opportunity to engage with customers
  • Gives an insight on customer behaviour
  • Chance to learn what customers want
  • Opportunity to generate leads

Reasons to get a Career in Digital Marketing

The marketing industry is such an exciting industry to work in. Why? Because new opportunities and new job titles are always on the rise. The roles will challenge you to push beyond your creative best and earn a respectable salary. Here are some of the reasons you should work in digital marketing: 

  • Allows you to be creative
  • Skills are in-demand
  • Digital marketing industry is growing

Careers in Digital Marketing

There are many roles and career opportunities in digital marketing. It can be difficult to decide which field you would like to work in. Here are a few job titles you could hold and the monthly estimated salary. All salary information is as reported on Indeed 


Estimated Monthly Salary

Social Media Manager

R19 700

Content Writer

R13 700

Pay Per Click Specialist

R25 200


R12 500

Marketing Assistant

R11 400

What Qualifications do I Need for a Career in Digital Marketing?

Digital Marketing is one of those forgiving industries where it is okay to get started without a degree. On rare occasions, people get hired with as little as matric. But because this is a competitive industry,you will need some kind of qualification to stand out. 

Marketing Certificate or Diploma

A good starting point will be to get a general marketing national certificate or diploma. You will learn the basics to gain access to the industry. Not only does a general marketing qualification give you industry knowledge, but you will also gain transferable skills. 

Other Certifications

While a general marketing qualification is a good starting point, there are a few things to remember. Digital marketing is a growing industry, which means that you will have to constantly update your skills. There are many different short certificate courses or workshops you can complete that are targeted towards a specific role. 

Go Digital

Practice social media distancing and explore your options in the world of digital marketing. But first, enrol yourself into a course to help you get there. Have a look at our marketing courses. Speak to a course expert to enrol today.

  • Call us for free on 0800 39 00 27
  • Fill out this contact form for a call back


Last Updated: June 15, 2022


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Cherri-Lee Rhode
Cherri-Lee Rhode
Cherri-Lee is the Head Writer and Content Team Leader at Skills Academy. She enjoys writing but loves the mentoring and training aspects of her job just as much. Her philosophy and answer for everything is 'skills are taught'. You can view her LinkedIn here