What Subjects are Needed to Study Marketing

Wondering what subjects are needed to study marketing? There’s no need to wonder any longer! Whether you have matric or not, there is a course for you.

Wondering what subjects are needed to study marketing? There’s no need to wonder any longer! Whether you have matric or not, there is a course for you. 

What is Marketing all About? 

Marketing deals with the buying and selling of a product or service. This involves finding out what customers want and figuring out how to make it at the right price. The business will then make and sell it.

What Subjects are Needed to Study Marketing? 

While there aren’t a specific set of subjects you need, there are marketing courses you can study. Skills Academy offers the following marketing-related courses through distance learning. 

Accredited Courses 

Looking for a credible qualification? This NATED Marketing Management Programme combines both theory and practical knowledge in marketing. All you need to qualify is matric 

Provider Programmes

Want to study marketing but don’t have a matric certificate? These marketing courses aim to equip you with the necessary workplace skills. The only thing you need to apply is to be able to read and write in English. 

  • Marketing Management 
  • Tourism Marketing 

Benefits of Studying Marketing Courses 

Not sure if marketing is for you? Take a look at the list of benefits that come with studying marketing courses. 

  • You can work in almost any industry with a marketing qualification 
  • There are a range of job opportunities 
  • The marketing industry is always evolving and growing 
  • You can start your own marketing business 
  • You can apply for a marketing position in any industry

Skills Needed for a Marketing Career 

To be successful in the marketing field, you need to have a specific set of skills. This includes some of the ones listed below. 

Communication Skills

Being able to communicate well is key when working in marketing as you need to keep people engaged. This is why both verbal and written communication skills are so important. 


Marketing is all about coming up with good ideas and running with it. You need to think out of the box when coming up with ideas for marketing campaigns. 

Analytic Skills

This field is driven by data, so having an analytical mind is key. You need to understand the science behind marketing strategies and show the value of a certain campaign. 


Organisational skills can come in handy with any marketing role. To be effective when handling many things at once, you need to prioritise and manage your time.

What Marketing Careers are There? 

The marketing field offers a range of careers you can choose from. Some of the popular ones includes the following: 

Brand Manager – A brand manager creates and manages a company’s brand strategy for a target audience. 

Marketing Manager – A marketing manager promotes a company’s products and service using campaigns.

Digital Marketer – A digital marketer uses digital channels to create leads and build brand awareness. 

Product Manager –  A product manager identifies a customer’s need, then creates and manages a product to fulfil that need. 

Interested in our Marketing Courses? 

Get in touch with us and speak to an expert. You can register by using one of the options below:

  • Call us on 0800 39 00 27
  • Fill in this registration form
  • Chat to us on Whatsapp at 082 318 8892
Last Updated: 21 June 2022



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