Skills Academy Advanced Certificate in Tourism Marketing

If you love working with people, or you enjoy travelling, then hospitality and tourism might be the perfect career for you.

Even if you already have some experience in the industry, you can improve your CV by studying further. Many employers will only employ you in a senior or managerial position if you have the relevant training and/or qualifications.

Hospitality and tourism studies will equip you with the necessary skills to perform a variety of roles in the hospitality industry. You could, for example, become a hotel manager, or run large operations such as cruise lines.


Course Information:

Course Advanced Certificate in Tourism Marketing
 Programme Type  Provider Programme
 Award Type  Skills Academy Advanced Certificate in Tourism Marketing
 Award Issued By  Skills Academy
 Accredited By  Not Applicable
 Course Duration  12 Months
 Entrance Criteria
  • Grade 10 AND
  • Learners must be at least 16 years of age AND
  • Learners must be able to read and write in English


What is Included in your Course Fee?


All your study material, textbooks and study notes

All the study notes and textbooks you need to pass your course is included in your course fees. There is no list of books to buy at a bookstore. No extra hidden costs for textbooks. The price we give you includes everything you will need to complete your course.
When there are external costs like institute membership or exam fees, we will warn you about that before you register. So you are able to budget your monthly study costs.

Courier Fees

The courier fees are included in your course fees. No waiting on the Post Office. You don’t spend weeks waiting on your next package with study materials. On average we deliver in a week or less.


All your Tutorial Services

We have a dedicated team of tutors and administrators to help you with each and every query you might have on your course.


Online Study Group with Together We Pass

Skills Academy students get free access to the Together We Pass (TWP) online study groups. The study groups are facilitated by your own Skills Academy lecturers and tutors. This is where you get the best help with your studies! And when YOU have the answer, you can even help your classmates!


Limitless access to your Lecturers and Tutors (in Office Hours)

Together We Pass, in association with Skills Academy, offers free online study groups for all of their students.  That means that within two days of signing up you will be registered in your online study group and you can start engaging with your classmates and your lecturers.

This is key to the Skills Academy strategy of high contact, supported learning so all students are encouraged to use the study groups as much as possible.

Students should also remember that these study groups are facilitated by their own Skills Academy lecturers, which means they can answer any question you might have.  We hope you find the study groups useful in your studies!


What is NOT Included in your Course Fee?

  • Writing materials
  • Envelopes to send assignments to us

In fact, you can upload your assignments here through our Learner Portal, and cut out the price of envelopes out as well!


How Will My Study Material Look?

Once you have successfully enrolled with us, we will send you a package within the first 1-2 working days. In this package, you will receive a Skills Academy Welcome Pack as well as the first set of study material for the Advance Certificate In Tourism Marketing course. Look at the image below to see what you can expect from us.

Child Day Care Certificate


Our Tutors Will Make Sure You Pass!

Here at Skills Academy, we want to make sure you pass on your first try. That’s why we have a team of smart and helpful tutors that will assist you every step of the way. You can call them during the day for any assistance or Whatsapp them in a group if you need a quick answer to a tough question.


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The Skills Academy Advanced Certificate in Tourism Marketing consists of the following subjects:


1. Introduction to Business English

2. Telephone Skills Tourism Marketing (TM-101)

3. Computer Practice First-Aid

4. Customer Satisfaction

5. Tourism Marketing (TM-102)

6. Office Management


1. Introduction to Business English

  • Introduction to communication
  • Non-verbal communication
  • Business writing
  • Speaking, listening and reading skills
  • Meetings
  • Presentations
  • Work readiness


2. Tourism Marketing (TM-101)

  • Marketing principles
  • Characteristics of tourism marketing principle
  • The tourism marketing environment
  • Tourism marketing planning
  • Tourism marketing research
  • Segmentation, targeting and positioning principles
  • Consumer behaviour in tourism
  • Organisational behaviour in tourism principles


3. First-Aid

  • Basics
  • CPR
  • Medical, environmental and injury specific emergencies
  • One practical day


4. Customer Satisfaction

  • Clearing the barriers:
    1. Customer relationship skills can build success
    2. Dealing with difficult people
    3. Burn-out: A common threat to customer satisfaction
    4. The secret to successful cooperation
  • Building the foundation:
    1. Understanding your customers
    2. The problem with customer service
    3. The customer is not always right
    4. Problem-solving
  • Using the tools:
    1. Cooperation techniques
    2. Building motivation with customer feedback


5. Tourism Marketing (TM-102)

  • Product-offering strategies
  • Pricing strategies
  • Distribution strategies
  • Marketing communication and advertising strategies
  • Sales promotion and personal selling strategies
  • eMarketing and direct marketing strategies
  • Marketing collateral, PR, and sponsorship strategies
  • Physical evidence, people, and process strategies


6. Office Management

  • Your roles and responsibilities within the office
  • How to become an effective planner, set goals and manage time
  • Setting office guidelines and procedures
  • Managing office expense accounts
  • Address issues such as dress code, attendance work rules, sexual harassment and staffing
  • Promoting diversity
  • Writing job descriptions and interviewing potential employees
  • Improving productivity
  • Managing change and conflict in the workplace



Skills Academy will require you to complete the recommended assignments. The assignments are designed to help you through your learning to make sure that you completely understand all the topics covered and that you can apply this to your working environment. There are absolutely no exams for this course.


This course is a Provider Programme. It is not Accredited. 
Provider Programmes are quality assured and certified by the provider, that means by Skills Academy. They are not registered on the NQF, do not carry any national credits; and do not lead to a National Qualification.
Provider Programmes exist to help develop your skills. They are usually short courses, and professional career development courses. If you need to learn skills that you can apply in your work fast, then often a provider programme or short course is the fastest way to get there.


You will be awarded a Skills Academy Advance Certificate In Tourism Management.

As Skills Academy values education and cares about our students, your completion award will be 

sent to you via courier so that you receive it as soon as possible and without any delays.

Certificate Example


How to Check if a Certificate is Authentic

Are you an employer or manager and you want to check if a Certificate is Authentic (the real thing)? This is how you identify an authentic Skills Academy Certificate:


If you are unsure, please contact us, and we can check the student name and the unique certificate code to verify that you are looking at an authentic certificate. Click here if you need us to verify a certificate for you.



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When Can I Start?

You can start right now! Click Here to fill in an application form and a friendly Student Consultant will contact you to ensure this is the right course for you.


Last Updated: September 10, 2018


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