Course Summary
Award type:
Comprehensive Certificate
Accredited by:
Not Applicable
Duration:
12 Months
Entrance Requirement:
None
Subjects
- This subject focuses on advanced communication skills required in a business environment.
- Students learn effective report writing, presentation techniques, conflict resolution, and team communication.
- Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms.
- By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness
- This advanced course equips students with the knowledge and skills to manage sales teams and drive revenue growth.
- Key topics include sales planning, customer relationship management (CRM),performance monitoring, and negotiation techniques.
- Emphasis is placed on developing leadership abilities and strategic decision-making to achieve sales targets and foster long-term customer loyalty.
- Students will also learn to adapt to market changes and lead high-performing salesteams effectively.
- This subject explores the strategies and principles behind building long-term customer relationships in a competitive market.
- Students learn how to identify customer needs, exceed expectations, and implement loyalty programmes that drive retention.
- Emphasis is placed on customer experience, brand trust, and the use of data to personalize interactions.
- By the end of the course, students can design loyalty strategies that enhance customer satisfaction and support sustainable business growth.
- This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
- It covers business plan creation, financial management, marketing strategies, and operational planning.
- Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
- Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
- Building on foundational marketing knowledge, this advanced course delves into strategic marketing management.
- Students will learn to create comprehensive marketing plans, evaluate market opportunities, and manage brand equity.
- Topics include digital marketing, global marketing strategies, and marketing analytics.
- The course prepares students to lead marketing initiatives that align with organisational objectives, adapt to dynamic markets, and deliver measurable business results.
- This subject equips students with advanced knowledge and practical tools to lead and manage high-performing sales teams within a dynamic business environment.
- It begins by introducing the structural foundations of sales organizations, including formal and informal systems, the roles of specialization, decentralization, and supervision, and how structure affects performance, communication, and customer engagement.
- Students delve into recruitment and selection best practices, including ethical hiring, structured interviews, psychological testing, and job-fit assessments.
- The textbook emphasizes strategic sales training design, delivery methods, and the role of managers in fostering a learning culture.
- Reward systems are explored from both organizational and employee perspectives, with a focus on motivation, retention, and fair compensation.
- Learners also investigate performance evaluation methods using sales metrics, dashboards, and feedback tools, and learn to align evaluation outcomes with business goals
- The course concludes with the practical application of decentralized management, balancing local responsiveness with centralized control, and the implications for training and supervision.
- Real-world case studies, templates, and reflection activities are integrated to ensure learners develop the confidence and skills to build scalable, customer-focused, and results-driven sales strategies.