Course Summary
Award type:
Short Course Certificate
Accredited by:
Not Applicable
Duration:
4 Months
Entrance Requirement:
None
Subjects
- This subject explores the strategies and principles behind building long-term customer relationships in a competitive market.
- Students learn how to identify customer needs, exceed expectations, and implement loyalty programmes that drive retention.
- Emphasis is placed on customer experience, brand trust, and the use of data to personalise interactions.
- By the end of the course, students can design loyalty strategies that enhance customer satisfaction and support sustainable business growth.
- This subject provides a foundational understanding of human resource management principles.
- It includes recruitment and selection, performance appraisal systems, employee motivation, and workplace diversity.
- The course prepares students to handle personnel functions effectively and align them with organizational goals, ensuring a productive and harmonious work environment.