Course Summary
Award type:
Comprehensive Certificate
Accredited by:
Not Applicable
Duration:
12 Months
Entrance Requirement:
None
Subjects
- This subject explores the strategies and principles behind building long-term customer relationships in a competitive market.
- Students learn how to identify customer needs, exceed expectations, and implement loyalty programmes that drive retention.
- Emphasis is placed on customer experience, brand trust, and the use of data to personalise interactions.
- By the end of the course, students can design loyalty strategies that enhance customer satisfaction and support sustainable business growth.
- This subject provides a foundational understanding of human resource management principles.
- It includes recruitment and selection, performance appraisal systems, employee motivation, and workplace diversity.
- The course prepares students to handle personnel functions effectively and align them with organizational goals, ensuring a productive and harmonious work environment.
- This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
- It covers business plan creation, financial management, marketing strategies, and operational planning.
- Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
- Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
- This advanced course equips students with the knowledge and skills to manage sales teams and drive revenue growth.
- Key topics include sales planning, customer relationship management (CRM),performance monitoring, and negotiation techniques.
- Emphasis is placed on developing leadership abilities and strategic decision-making to achieve sales targets and foster long-term customer loyalty.
- Students will also learn to adapt to market changes and lead high-performing sales teams effectively.
- This subject focuses on the principles and strategies of public relations in a corporate environment.
- Students learn media relations, corporate branding, stakeholder engagement, and crisis communication.
- Emphasis is placed on strategic communication, reputation management, social media, and ethical public relations practices.
- By the end of the course, students can confidently develop PR strategies, manage brand reputation, and engage effectively with stakeholders.
- This subject introduces students to the foundational principles and practices of managing quality within an organisation.
- It explores the historical development of quality thinking, influential theories by Deming and others, and the shift from inspection-based control to holistic management systems.
- Students will examine key frameworks such as ISO 9000 and self-assessment models, focusing on process control, strategic alignment, and customer satisfaction.
- The course highlights the role of leadership, ethics, and teamwork in fostering a culture of continuous improvement and organisational excellence.
- Practical tools such as Statistical Process Control (SPC) and Quality Function Deployment (QFD) are integrated through case studies and exercises to provide a hands-on learning experience.