What you need to know
Subject Outcomes
This marketing management short course is packed with the right subjects to lay a good foundation.
| Subject | Description |
|---|---|
| Communication |
● This subject focuses on advanced communication skills required in a business
environment. ● Students learn effective report writing, presentation techniques, conflict resolution, and team communication. ● Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms. ● By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness |
| Marketing Management: Basic |
● This foundational course introduces students to the core principles of marketing, focusing
on customer behaviour, market research, and developing effective marketing strategies. ● Students will explore topics such as the marketing mix, branding, and promotional techniques. ● By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation's marketing efforts. |
Study Upgrade
Want to become an all-rounder in your marketing career? With us, there are plenty of opportunities to expand your knowledge. After completing the Marketing Management Short Course, you can progress to the Marketing Management Certificate Course