Marketing Management Short Course Breakdown

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.

What you need to know

Subject Outcomes

This marketing management short course is packed with the right subjects to lay a good foundation.

Subject Description
Introduction to Business English English language skills are important to have in almost every industry. That’s why we offer Introduction to Business English as a subject to all our students. After completion you will be more confident in your speaking and writing ability.
Organisational Communication You will learn the basics of communication-related to subjects such as leadership and motivation, technology in the workplace, context, stress, innovation, change, power politics, and diversity. How these affect the workplace and how to use good organisational communication in marketing.
Direct Marketing Techniques Learn about the different direct marketing techniques. How to apply them. How to build a campaigns and what is direct response advertising.

Study Upgrade

Start your career in Marketing with a good foundation or improve on your foundation with a comprehensive course. A course that will teach you the key fundamentals of marketing.