What you need to know
Subject Outcomes
Marketing is an exciting career field and the subjects get you ready to join the exciting career.
| Subject | Description |
|---|---|
| Communication |
● This subject focuses on advanced communication skills required in a business
environment. ● Students learn effective report writing, presentation techniques, conflict resolution, and team communication.. ● Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms.. ● By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness |
| Computer Practice |
● This subject provides learners with essential computer skills, focusing on practical
applications like word processing, spreadsheets, presentations, file management, and
internet usage. ● It provides foundational knowledge of computer components, operating systems, and basic software tools, preparing students to use computers effectively in academic and professional environments. |
| Entrepreneurship |
● This subject equips students with the knowledge and skills to identify, evaluate, and
develop business opportunities. ● It covers business plan creation, financial management, marketing strategies, and operational planning. ● Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets. ● Practical case studies and entrepreneurial projects ensure a hands-on learning experience. |
| Marketing Management: Basic |
● This foundational course introduces students to the core principles of marketing, focusing
on customer behaviour, market research, and developing effective marketing strategies. ● Students will explore topics such as the marketing mix, branding, and promotional techniques.. ● By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation's marketing efforts. |
| Sales Management |
● This advanced course equips students with the knowledge and skills to manage sales
teams and drive revenue growth. ● Key topics include sales planning, customer relationship management (CRM), performance monitoring, and negotiation techniques. ● Emphasis is placed on developing leadership abilities and strategic decision-making to achieve sales targets and foster long-term customer loyalty. ● Students will also learn to adapt to market changes and lead high-performing sales teams effectively. |
| Marketing Management: Advanced |
● Building on foundational marketing knowledge, this advanced course delves into strategic
marketing management.
● Students will learn to create comprehensive marketing plans, evaluate market opportunities, and manage brand equity. ● Topics include digital marketing, global marketing strategies, and marketing analytics. ● The course prepares students to lead marketing initiatives that align with organisational objectives, adapt to dynamic markets, and deliver measurable business results. |
Study Upgrade
Start your marketing career with this comprehensive course and be on your way to becoming a successful Marketing Manager with the right skills and hard work.