What you need to know
Subject Outcomes
Marketing is an exciting career field and the subjects get you ready to join the exciting career.
| Subject | Description |
|---|---|
| Organisational Communication | You will learn the basics of communication-related to subjects such as leadership and motivation, technology in the workplace, context, stress, innovation, change, power politics, and diversity. How these affect the workplace and how to use good organisational communication in marketing. |
| Direct Marketing Techniques | Learn about the different direct marketing techniques. How to apply them. How to build a campaigns and what is direct response advertising. |
| Conducting a Need Analysis | Knowing how to conduct an analysis is a key part of Marketing. From a good analysis you will learn about what the customer wants, what's trending and what approach to take in your campaign. |
| Risk Management | Learning how to manage risk and will enable you to take calculated risk as a Marketer. Here you learn how to define, assess, manage and control risks within the marketing of a business. |
| Influencing Others | Learn about persuasion and how it is used within a marketing and business. After completion of this subject you will be able to identify resistance and how to overcome it. |
| Strategic Decision Making | Learn about persuasion and how it is used within a marketing and business. After completion of this subject you will be able to identify resistance and how to overcome it. |
Study Upgrade
Start your marketing career with this comprehensive course and be on your way to becoming a successful Marketing Manager with the right skills and hard work.