Marketing Management Comprehensive Course Breakdown

This Marketing Management Comprehensive Certificate Course focuses on risk management, influencing others and strategic decision making. Start Today!

What you need to know

Subject Outcomes

Marketing is an exciting career field and the subjects get you ready to join the exciting career. 

Subject Description
Communication ● This subject focuses on advanced communication skills required in a business environment.
● Students learn effective report writing, presentation techniques, conflict resolution, and team communication..
● Emphasis is placed on strategic communication, intercultural sensitivity, and digital communication platforms..
● By the end of the course, students can confidently manage workplace communication and develop strategies to improve organizational effectiveness
Computer Practice ● This subject provides learners with essential computer skills, focusing on practical applications like word processing, spreadsheets, presentations, file management, and internet usage.
● It provides foundational knowledge of computer components, operating systems, and basic software tools, preparing students to use computers effectively in academic and professional environments.
Entrepreneurship ● This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
● It covers business plan creation, financial management, marketing strategies, and operational planning.
● Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
● Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
Marketing Management: Basic ● This foundational course introduces students to the core principles of marketing, focusing on customer behaviour, market research, and developing effective marketing strategies.
● Students will explore topics such as the marketing mix, branding, and promotional techniques..
● By the end of the course, learners will have the skills to craft and implement basic marketing plans, analyse market trends, and contribute to an organisation's marketing efforts.
Sales Management ● This advanced course equips students with the knowledge and skills to manage sales teams and drive revenue growth.
● Key topics include sales planning, customer relationship management (CRM), performance monitoring, and negotiation techniques.
● Emphasis is placed on developing leadership abilities and strategic decision-making to achieve sales targets and foster long-term customer loyalty.
● Students will also learn to adapt to market changes and lead high-performing sales teams effectively.
Marketing Management: Advanced ● Building on foundational marketing knowledge, this advanced course delves into strategic marketing management.
● Students will learn to create comprehensive marketing plans, evaluate market opportunities, and manage brand equity.
● Topics include digital marketing, global marketing strategies, and marketing analytics.
● The course prepares students to lead marketing initiatives that align with organisational objectives, adapt to dynamic markets, and deliver measurable business results.

Study Upgrade

Start your marketing career with this comprehensive course and be on your way to becoming a successful Marketing Manager with the right skills and hard work.