Marketing Management Certificate Course Breakdown

Marketing management focus on the application of marketing techniques and focuses on managing the marketing resources of an organisation such as campaigns within the departments.

What you need to know

Subject Outcomes

Marketing is an exciting career field and the subjects get you ready to join the exciting career. 

Subject Description
Introduction to Business English English language skills are important to have in almost every industry. That’s why we offer Introduction to Business English as a subject to all our students. After completion you will be more confident in your speaking and writing ability.
Organisational Communication You will learn the basics of communication-related to subjects such as leadership and motivation, technology in the workplace, context, stress, innovation, change, power politics, and diversity. How these affect the workplace and how to use good organisational communication in marketing.
Direct Marketing Techniques Learn about the different direct marketing techniques. How to apply them. How to build a campaigns and what is direct response advertising.
Conducting a Need Analysis Knowing how to conduct an analysis is a key part of Marketing. From a good analysis you will learn about what the customer wants, what's trending and what approach to take in your campaign.
Risk Management Learning how to manage risk and will enable you to take calculated risk as a Marketer. Here you learn how to define, assess, manage and control risks within the marketing of a business.

Study Upgrade

Do you want to make your career in marketing management a successful career? Then this is the course for you. Better yet. Upgrade this course with a comprehensive marketing management course.