Events Management Comprehensive Course Breakdown

This is the final level in the event management programme. Learn more about this comprehensive course and its subjects by reading through the information below.

What you need to know

Subject Outcomes

Interested in learning more about the subjects that make up this Event Management comprehensive course? Take a look at the breakdown below.

Subject Description
Creating Customer loyalty
  • This subject explores the strategies and principles behind building long-term customer relationships in a competitive market.
  • Students learn how to identify customer needs, exceed expectations, and implement loyalty programmes that drive retention.
  • Emphasis is placed on customer experience, brand trust, and the use of data to personalise interactions.
  • By the end of the course, students can design loyalty strategies that enhance customer satisfaction and support sustainable business growth.
Events Management Basic
  • This subject introduces the fundamental concepts and practices involved in planning and executing successful events.
  • Students learn about event types, budgeting, logistics, vendor coordination, and on-site management.
  • Emphasis is placed on project planning, time management, and delivering events that meet client objectives.
  • By the end of the course, students can assist in organising professional events with confidence and attention to detail.
Project Management Essentials
  • This subject provides an introduction to the core principles and techniques of effective project management.
  • Students learn about project lifecycles, goal setting, scheduling, risk management, and resource allocation.
  • Emphasis is placed on practical tools, teamwork, and managing projects within scope, time, and budget.
  • By the end of the course, students can contribute to project planning and execution with a clear understanding of foundational project management practices.
Entrepreneurship:
  • This subject equips students with the knowledge and skills to identify, evaluate, and develop business opportunities.
  • It covers business plan creation, financial management, marketing strategies, and operational planning.
  • Students gain insights into managing small and medium enterprises and fostering innovation in competitive markets.
  • Practical case studies and entrepreneurial projects ensure a hands-on learning experience.
Project Management Proficiency
  • This subject builds on foundational project management knowledge, focusing on more complex project environments and methodologies.
  • Students learn about stakeholder engagement, quality management, performance monitoring, and adaptive project approaches.
  • Emphasis is placed on leadership, problem-solving, and applying project management tools to real-world scenarios.
  • By the end of the course, students can manage projects with greater autonomy and contribute to strategic project success.
Events Management Advanced
  • This subject expands on foundational event planning skills, focusing on high-level strategy and complex event execution.
  • Students learn about large-scale event design, sponsorship management, marketing, legal compliance, and post-event evaluation.
  • Emphasis is placed on innovation, leadership, and aligning events with organisational goals and audience expectations.
  • By the end of the course, students can lead the planning and delivery of sophisticated events with strategic impact.

Study Upgrade

Looking for similar courses? Take a look at the other  Event and Wedding Planning Courses  that we offer.