Marketing managers are responsible for developing, implementing and executing marketing plans for an entire organisation in order to attract potential customers and retain existing ones. Duties of the marketing manager include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organisations and advertising agencies.
Interested in becoming a marketing manager?
Try one of these courses
- Skills Academy Short Course Certificate in Marketing Management
- Skills Academy Advanced Certificate in Marketing Management
- Skills Academy Certificate in Marketing Management
Last updated: October 25th 2016