Digital Marketer

Over the past few years, marketing had to keep up with the times and saw the rise of the internet and social media. Due to this, Digital Marketers were born.

Job Responsibilities

Manage all forms if social interactions with the business. Like Facebook, Twitter, Instagram, Linkedin, etc.

Develop and maintain advertising budget.

As a Digital Marketer you will plan and create reports on overall performance of all campaigns.

Keeping up with current trends and planning marketing strategy accordingly.

Plan and promote all giveaways, sales and promotions.

What to Study

Marketing Management Certificate Course

Marketing management focus on the application of marketing techniques and focuses on managing the marketing resources of an organisation such as campaigns within the departments.
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Marketing Management Short Course

Marketing management focuses on the application of marketing techniques for a business. It also focuses on managing the marketing resources of an organisation.
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N4 Marketing Management Course

Start your Marketing Career with N4 Marketing Management Course and be well on your way to a Diploma in Marketing Management. Start today!
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What is Digital Marketing?

More and more people are using the internet and that number increases daily. Therefore it comes as no surprise that businesses are expanding their services online. Digital Marketing refers to the different methods businesses go to market their services via digital devices and platforms.

There are various elements to digital marketing that a business or businesses may make use of. Having a business website, video content, social media pages, content and images are all forms of digital marketing.

What Does a Digital Marketer do?

Digital Marketers are responsible for planning and monitoring digital marketing campaigns. Their main responsibility is to promote a business’ services and products, as well as helping to create brand awareness. As part of their marketing strategies, they have to drive traffic to a website and gain more leads.

What Skills do you Need to be a Digital Marketer?

Keen on getting a career as a Digital Marketer? You will need certain skills that will make you a competitive candidate most companies would love to employ. These are the skills you need to improve on if you want to stand out from the rest to be the best in your field.


For any career in marketing you will have to understand the power of words and what messages you convey through them. Words are a powerful tool. They can help consumers identify your brand, product or service with it. A large part of digital marketing relies on the ability to write. As a Digital Marketer, you will be expected to write engaging blogs and social media posts, e-books, website copy and marketing emails.

SEO Knowledge

SEO or Search Engine Optimisation refers to the organic search results. By having a good understanding of SEO, you will be able to help a brand boost their search rankings. This alone will help increase a company’s visibility and could potentially drive more sales to a business.


A large part of your job revolves around monitoring and research. There will be a lot of information available to you to track online behavior and to determine who your target market is. All this information will be useless to you if you don’t know what to do with it and how to implement strategies with the information you gained.

Paid Social Advertising 

Millions of people make use of the internet every day and have some sort of social media account. Their pages are already flooded with content, services and products that might cater to them. Therefore it could be difficult for a new business to reach them. A good way to get through to these customers could be with the use of paid advertising. Paid advertising makes sure your content becomes visible to your target audience.

Computer Skills

The majority of your tasks will be performed on a desktop or portable computer. It is important that you know how to perform your daily duties on a computer. Having basic computer skills will be beneficial. A basic understanding of computers will help you perform more complicated tasks.


Having all these skills will mean nothing if you can’t demonstrate them or if you’ve never put them to practice. That’s what recruiters are looking for – someone who can demonstrate that they can do their daily duties.

Become a Digital Marketer with Skills Academy.

How can I Succeed in Digital Marketing?

Looking to get your foot in the door, ready to explore the wonderful world of digital marketing?

Get Qualified

Digital marketing is a specialised field of marketing. To understand it, you will need to have a basic understanding of marketing as a whole and be passionate about it. You can broaden your knowledge on marketing by enrolling for a course. We offer NATED Marketing Courses via distance learning. This makes our services accessible to all, no matter where they may find themselves in South Africa. While our NATED courses don’t focus on digital marketing, it will help you get your foot in the door to work in the industry.

Gain Experience

To become a force to be reckoned with within this field, you will need digital marketing experience. This will make you stand out from the rest of the applicants who are interested in the same job. Any digital marketing experience will do. You can gain experience by:

  • Volunteering
  • Freelancing
  • Interning

Improve Your Skill Set

Scared to take on this career because you lack the skills? Not to worry. Keep in mind that skills are something you can easily learn. Take a look at what skills are required for digital marketing careers and make sure you work acquiring those skills. One of the best ways you can improve or learn a new skill is by enrolling in a course. With our Marketing Courses, you will become more business savvy and gain strong communication skills.

What Makes a Great Digital Marketer?

A great Digital Marketer is keen to adapt and to learn new skills. This field of marketing is quite young and sees new developments on the regular. Therefore, Digital Marketers should always be keen to expand their knowledge. This includes getting a marketing qualification, doing digital courses online, attending workshops, and more.

How Much do Digital Marketers Earn?

If you yearn to become a Digital Marketer, you would be pleased to know that they earn handsome salaries. The average Digital Marketer can expect to earn approximately R15 800 per month. Your salary will depend on the company you work for and your duties.

Take the First Step and Become a Marketing Expert

Speak to one of our course consultants:

  • Call us for free at 0800 39 00 27
  • Chat to us on Whatsapp 0800 3900 27
  • Or fill out this registration form 

Author: Cherri-Lee Rhode

Last Updated: August 18, 2020