Difference Between Traditional Marketing and Digital Marketing

Even though they are within the same field, there is a great difference between traditional marketing and digital marketing. Get a glimpse of it here.

Ever wondered why you know so much about a product? No, it’s not because you read the label. You can thank the wonderful world of marketing. Not all forms of marketing are the same though. The difference between traditional marketing and digital marketing is as vast as the industry itself. Learn more about it right here. It could help you set your sights on a new career.

Difference Between Traditional Marketing and Digital Marketing

When people think of traditional and digital marketing, they see it as the battle between old and new. But there is much more to it than that. Each carries its own weight and value. Check out key differences below.

Traditional Marketing

Digital Marketing

Has been around since ancient times.

Started in the early 1990s, with the development of the internet. 

Very little change in recent years.

Constantly updated, finding innovative ways to market products and services.

Is a broad form of marketing and advertising.

Main focus is online platforms.

The four main platforms are:

 

  • Print – newspapers, brochures

  • Telephone – telemarketing

  • Broadcasting – television, radio

  • Direct mail 

Internet and online marketing can be accessed through various devices like:

  • Cellphone

  • Tablets

  • Laptops/ Desktop Computers

One way marketing, limited to only being able to market products and services.

Uses interactive strategies. This enables customers and clients to communicate with various digital marketing platforms.

It can spread far and wide, not dependent on technology.

Is only accessed through an internet connection.

Laptop on a desk. Find out the difference between traditional marketing and digital marketing right here.

Why you Should Know the Difference Between Marketing and Digital Marketing

So now you know the difference between the two, but what does it mean exactly to you? If you’re interested in this industry, this is a great opportunity to find out which path to pursue.

Same Industry, Different Careers

The careers in this field are so different, they seem like two different industries. Either way, they are both exciting. Some marketing careers don’t even need a degree. Look at the skills you have. Then narrow down your options by finding out exactly where you want to be. 

Some of the many careers in traditional and digital marketing are:

Determine Which Course you Should Study

Once you know which career you want, it’s time to choose which course you want to study. This will give you the knowledge you need to perform your duties. Some Marketing Management Courses are broad. This gives you basic skills you can use in traditional and digital marketing. As a starting point in this career, you can even study a short course in Marketing Management Short Course.

Traditional or Digital – Which is Better?

Both are great careers to pursue. Digital marketing is seen as the future. Yet traditional marketing has stood the test of time. Digital marketing principles have been perfected by traditional marketing. Both offers you:

  • A wide variety of jobs
  • Handsome salaries
  • Opportunity for promotion
  • A world of experience
Lenita Pikkie Marais
Lenita Pikkie Marais
Computer Course A+
Read More
Awesome service, awesome prices, and just awesome people who are there for you no matter what. They go out of their way to see you succeed in your studies
Moloi Patricia malema
Moloi Patricia malema
Occupational Health and Safety
Read More
I would like to give my compliments to all the staff who contacted me during my difficulties and more specifically to Kenneth who convinced me to enroll with skills.
Kelebogile
Kelebogile
Early childhood
Read More
Skill academy is an affordable college and a good one.
Rochel Nicolene
Rochel Nicolene
Adult Matric
Read More
They are fast responses when you need feedback or any help or support.
Skills Academy is the word support in every way.
Geraldine
Geraldine
Professional secretary
Read More
I will strongly recommend Skills Academy! And you won't regret your choice if you would want to study or do courses through them. I'm very happy with Skills Academy, they respond very quick and are always there when you need help.
Awelani Jennifer Ramulongo
Awelani Jennifer Ramulongo
HR Management
Read More
If you want further your studies, Skills Academy is the best online college to study with. You will always feel at home and will not regret it.
Carine van der Westhuizen
Carine van der Westhuizen
Beauty Therapy
Read More
The service is very good with friendly and helpful staff. You have your time to complete your studies. Fast or slow.
Shahida Dawson
Shahida Dawson
Financial Accounting
Read More
If you want professional, efficient and friendly service, Skills Academy is the institution to go to!
Taryn Duplessis
Taryn Duplessis
Beauty Therapy
Read More
Excellent college. I don't regret signing up with Skills Academy.
Wilma Kok
Wilma Kok
Adult Matric
Read More
Skills Academy is a good college, as you get fast, efficient and brilliant service. Their staff are very friendly when they are assisting you. They always call to make sure that everything is okay, or ask whether you need help with something.
Caroline Govender
Caroline Govender
Junior Bookkeeping
Read More
Skills Academy is affordable and helpful.
Kebalipile
Kebalipile
Crime Investigation
Read More
Best academy that gives the best to their students to overcome anything and get the best out of their studies.
Kholeka Nqobile Xintolo
Kholeka Nqobile Xintolo
Child Psychology
Read More
You are fast and patient. Very resourceful as help through landlines are always available. Good learning structures with group and team classes. Very consistent and always there when you need anything regarding your studies.
Catherine Harland
Catherine Harland
Educare N4
Read More
Definitely worth it. The courses that are available are great and the service even better.
Nonhlanhla Sarah
Nonhlanhla Sarah
HR Management
Read More
Skills Academy is the best because they give you the best education and they are always there ready to help you in everything that you don't understand.
Mpho Vilakazi
Mpho Vilakazi
Child Day Care
Read More
Skills Academy is the best college to study at. They deliver on time, their staff is supportive and their fees are affordable.
Maria Mokgadi Faro
Maria Mokgadi Faro
Educare N6
Read More
Good communication, helpful when you need help and the books are delivered on time.
Zandisiwe
Zandisiwe
IT
Read More
Skills academy is very responsive, friendly and patient.
Zanele Kopo
Zanele Kopo
HR Management N6
Read More
I would say that Skill Academy is the best online college you can trust and rely on. Due to the support I got from here, I fully recommend the college for anyone else who wish to do online studying.
Sifiso
Sifiso
Interior Design and Decorating
Read More
To anyone who would like to improve his/her career, whether you do have your grade 12 certificate or not, Skills Academy is the right institution to improve your career and even your life in general. The reason is that you do everything online, and you can work while studying at your own pace.
Previous
Next

Set the Mark With us Today

This industry offers so many diverse job opportunities. So starting a career in marketing is a great choice. Ready to learn the skills that will put you on the map? Contact our course experts for more details. You can:

  • Call us on 0800 39 00 27
  • Fill in our contact form for a call back
Last Updated: 15 June 2022

SHARE ON:

ABOUT THE AUTHOR: