Difference Between Traditional Marketing and Digital Marketing

Even though they are within the same field, there is a great difference between traditional marketing and digital marketing. Get a glimpse of it here.

Ever wondered why you know so much about a product? No, it’s not because you read the label. You can thank the wonderful world of marketing. Not all forms of marketing are the same though. The difference between traditional marketing and digital marketing is as vast as the industry itself. Learn more about it right here. It could help you set your sights on a new career.

Difference Between Traditional Marketing and Digital Marketing

When people think of traditional and digital marketing, they see it as the battle between old and new. But there is much more to it than that. Each carries its own weight and value. Check out key differences below.

Traditional Marketing

Digital Marketing

Has been around since ancient times.

Started in the early 1990s, with the development of the internet. 

Very little change in recent years.

Constantly updated, finding innovative ways to market products and services.

Is a broad form of marketing and advertising.

Main focus is online platforms.

The four main platforms are:

 

  • Print – newspapers, brochures

  • Telephone – telemarketing

  • Broadcasting – television, radio

  • Direct mail 

Internet and online marketing can be accessed through various devices like:

  • Cellphone

  • Tablets

  • Laptops/ Desktop Computers

One way marketing, limited to only being able to market products and services.

Uses interactive strategies. This enables customers and clients to communicate with various digital marketing platforms.

It can spread far and wide, not dependent on technology.

Is only accessed through an internet connection.

Laptop on a desk. Find out the difference between traditional marketing and digital marketing right here.

Why you Should Know the Difference Between Marketing and Digital Marketing

So now you know the difference between the two, but what does it mean exactly to you? If you’re interested in this industry, this is a great opportunity to find out which path to pursue.

Same Industry, Different Careers

The careers in this field are so different, they seem like two different industries. Either way, they are both exciting. Some marketing careers don’t even need a degree. Look at the skills you have. Then narrow down your options by finding out exactly where you want to be. 

Some of the many careers in traditional and digital marketing are:

Determine Which Course you Should Study

Once you know which career you want, it’s time to choose which course you want to study. This will give you the knowledge you need to perform your duties. Some Marketing Management Courses are broad. This gives you basic skills you can use in traditional and digital marketing. As a starting point in this career, you can even study a short course in Marketing Management Short Course.

Traditional or Digital – Which is Better?

Both are great careers to pursue. Digital marketing is seen as the future. Yet traditional marketing has stood the test of time. Digital marketing principles have been perfected by traditional marketing. Both offers you:

  • A wide variety of jobs
  • Handsome salaries
  • Opportunity for promotion
  • A world of experience
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Set the Mark With us Today

This industry offers so many diverse job opportunities. So starting a career in marketing is a great choice. Ready to learn the skills that will put you on the map? Contact our course experts for more details. You can:

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Last Updated: June 24, 2021

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ABOUT THE AUTHOR:

Charnell Ward
Charnell Ward
Charnell is a top-class content creator at Skills Academy. She creates engaging content with the aim to provide useful information on distance learning and further study opportunities. Her passion for writing goes beyond her career, as she enjoys writing short stories and volunteering as a writer in her free time. View my LinkedIn profile

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