When companies hire a marketing firm to run their advertising campaigns, the marketing team will need someone who acts as a link between the client and the advertising agency and manages the marketing projects on the client’s behalf, this person is known as an account executive. Account executives need to understand their client’s goals and be able to communicate them clearly and organise the agency’s creative and administrative staff to help them produce effective campaigns.
Interested in becoming an account executive?
Try one of these courses
- Skills Academy Short Course Certificate in Marketing Management
- Skills Academy Advanced Certificate in Marketing Management
- Skills Academy Certificate in Marketing Management
Last updated: October 25th 2016